The design process for this initiative began with an analytical research and discovery phase aimed at translating the global mission of Education for All (EFA) by UNESCO into a compelling visual campaign. Facing the challenge of communicating dense, multi-layered educational data, I initiated the project with a deep dive into UNESCO’s corporate design standards to ensure absolute brand compliance. I mapped out a rigorous visual strategy using comprehensive mood boarding and conceptual sketching, focusing on how to translate abstract sociological statistics into universal infographics. This initial phase established a clear thematic framework that balanced organizational authority with accessible storytelling, creating an intentional foundation for the entire asset ecosystem.
The project culminated in a digital brand extension, transforming static print assets into an optimized, animated GIF for social channels and digital touchpoints. Using a timeline-based motion workflow, I disassembled the print vectors and animated them using kinetic typography and sequential staging to bring the core data points to life. By applying precise easing curves and seamless looping transitions, the animation achieves maximum user engagement without sacrificing the clean aesthetic of the campaign. The final deliverable functions as a robust, cross-platform identity system, demonstrating to future creative teams a proven ability to maintain absolute brand integrity across divergent print and digital mediums.
Transitioning to print collateral, I engineered an editorial brochure designed to test and showcase complex information architecture. To organize the heavy volume of policy data and statistical charts, I constructed a modular grid system that enforced structural alignment while allowing for layout flexibility. I utilized asymmetric compositions and conscious negative space to mitigate cognitive load, creating an intuitive visual flow that guides a stakeholder's eye seamlessly through the content.
To extend the campaign’s reach into public spaces, I designed a high-impact promotional poster that required scaling the visual identity while maintaining strict asset cohesion. The layout was anchored by a commanding graphic focal point that utilized the Gestalt principle of figure-ground interaction to capture immediate visual attention. I established an aggressive typographical hierarchy, pairing dominant display lettering with high-contrast color blocks to dictate precise visual pacing from a distance. The vector assets developed for the brochure were re-contextualized for this large-format application, ensuring geometric scalability, sharp vector fidelity, and flawless resolution for offset print production.
Micro-typographic detailing—including precise vertical grid alignment, optical kerning pairs, and rhythmic leading—was executed systematically to achieve publication-grade legibility across all editorial spreads.
“Education for All”
Project Overview
Client: UNESCO – Education for All (EFA)
Role: Lead Graphic Designer (Visual Identity, Editorial, & Motion Design)
Timeline: 4 Weeks (Academic Case Study)
Core Deliverables: Multi-page Editorial Brochure, Large-Format Promotional Poster, Optimized Digital Motion Asset (GIF)
Software Stack: Adobe InDesign, Adobe Illustrator, Adobe After Effects, Photoshop
To bridge the gap between abstract raw financial data and literal global impact, I designed a dedicated infographic poster mapping UNESCO's donor resource lifecycle. The visual strategy required mapping a complex supply chain pipeline, charting incoming donor contributions and their subsequent distribution routes to developing nations. I established a clear data mapping architecture, utilizing proportional vector flow lines and thematic color-coding to illustrate financial volume and geographic trajectory across a stylized global map projection. By relying heavily on chromatic contrast and intuitive iconography rather than text-dense legends, the poster functions as a self-contained visual narrative that demystifies global logistics while adhering strictly to the overarching typographic and grid constraints of the campaign.
